Director of Marketing | 2018-2022

Lead brand, marketing, communications and public relations strategy across a multi-location healthcare organization spanning skilled nursing, rehabilitation, assisted living, personal care, independent living and specialty clinical services. Serve as brand steward across corporate initiatives, facilities and service lines while advising executive and operational leadership.

Drive integrated campaigns supporting census growth, referrals, recruitment and reputation while differentiating specialized services including dialysis, respiratory care, cardiac programs and rehabilitation. Translate complex clinical capabilities into compelling stories for patients, families, providers and referral partners while leading initiatives from strategy through execution.

#HealthcareMarketing #BrandStrategy 
#IntegratedMarketing #Leadership #Communications #ClinicalServices

Dun & Bradstreet
(Jacksonville, FL)

Sr. Campaign Marketing Manager, Demand Generation | 2022

Led demand-generation strategy for Sales & Marketing Solutions, partnering with sales and go-to-market leadership to build integrated campaigns tied to leads, pipeline, deals and revenue. Directed customer journeys spanning digital, nurture, content, webinars, events, PR, social and direct marketing.

Used segmentation, testing, analytics and performance measurement to continually optimize acquisition, engagement and retention. Collaborated across marketing, creative, product, engineering and partnerships while managing agency relationships and translating campaign performance into actionable recommendations for business and executive stakeholders. 

#B2BSaaS #DemandGeneration #Data #Analytics #GrowthMarketing #MarketingAnalytics

Rivers Agile
(Pittsburgh, PA)

Director of Marketing | 2018-2022

Led marketing and communications for a custom software development and quality assurance firm, building B2B strategies designed to attract business leaders, entrepreneurs and investors while supporting revenue and business-development objectives. Developed messaging across complex technology verticals including healthcare, energy, predictive analytics and education.

Directed digital strategy, content, PR, brand stewardship, client and vendor initiatives, and performance analytics across web, CRM and social channels. Combined strategic planning with hands-on execution while using insights, case studies, thought leadership and customer stories to make sophisticated technology relevant and understandable. 

#TechnologyMarketing #B2B #SoftwareDevelopment #EmergingTechnology #ContentStrategy

GNC
(Pittsburgh, PA)

Marketing Planning Manager, Vitamins & Wellness Division | 2016-2018

Led campaign planning within GNC’s Vitamins & Wellness division, partnering with Science, Product Development, Merchandising and Legal to bring proprietary products and third-party launches to market. Connected business strategy with promotions, loyalty programs, events, digital advertising and other customer-facing channels.

Managed campaigns from business brief and creative development through approval and execution, coordinating vendor marketing plans, assets and funding along the way. Used post-campaign KPIs and insights to identify best practices, improve planning processes and strengthen the effectiveness and efficiency of future initiatives. 

#CPG #ConsumerMarketing #Wellness #ProductMarketing #CampaignStrategy #OmnichannelMarketing

UPMC Health Plan
(Pittsburgh, PA)

Campaign Marketing Manager, Online Tools & Care Optimization | 2015-2016

Developed integrated marketing strategies designed to engage, educate and retain health plan members while driving demand and supporting broader business objectives. Managed campaign planning across creative, digital and communications resources while ensuring brand integrity, regulatory compliance and alignment with membership and care-optimization initiatives.

Used segmentation, CRM insights and performance analytics to create more targeted communications and improve campaign effectiveness. Managed digital engagement initiatives, secure portal improvements and third-party partnerships while connecting consumer needs, healthcare utilization and organizational priorities through measurable marketing strategy. 

#HealthcareMarketing #DigitalHealth #ConsumerEngagement #CampaignStrategy #MarketingAnalytics

Pressley Ridge
(Pittsburgh, PA)

Brand & Media Coordinator | 2010-2015

Led brand and marketing communications supporting social services, behavioral and physical health, foster care and adoption programs for children and families. Developed integrated campaigns and educational content for state, regional, national and international audiences while maintaining organizational brand and message consistency.

Managed media relations, earned media, crisis communications, digital platforms and geographically targeted advertising while overseeing projects, vendors and marketing team members. Applied audience segmentation, research and performance data to strengthen engagement and communications effectiveness while working with executive, regional and clinical leadership. 

#NonProfit #SocialServices #BrandCommunications #PublicRelations #IntegratedMarketing #AudienceStrategy