Marketing executive leveraging vision, branding, and digital specialization to produce high-impact return on investment and increase customer outreach while sustaining long-term opportunity strategies.
Campaign Marketing Manager, Online Tools & Care Optimization: UPMC Health Plan (Pgh, PA)
March 2015 to Present
Planning and execution of integrated marketing campaigns that support sales goals, enhance member experience and satisfaction, and build brand recognition; Collaboration with colleagues within marketing & communications, health & productivity, third-party affiliates and other lines of business to oversee campaigns that meet goals and objectives.
Brand & Media Coordinator: Pressley Ridge (Pgh, PA)
July 2010 to March 2015
Strategic Marketing Development, Direction and Implementation, Database Marketing, Print /Direct Mail, Advertising and Promotions/Events Collateral, Website Design and E-Commerce Development/Direction, Administration of Content Management Systems, Internet/E-Mail Marketing and Social Media Engagement Campaigns, Media Buys, Crisis Management, Design Personnel and Project Management.
E-Commerce Coordinator: South Hills Honda (Canonsburg, PA)
October 2006 to October 2011
Honda Corporation Collateral Management, Artistic/Creative Design Direction, Administration of multiple Content Management Systems, Internet/E-Mail Marketing and Social Media Engagement Campaigns, Corporate Event, Personnel and Project Management.
Senior Graphic Designer & Marketing Coordinator: Higher Images, Inc. (Greentree, PA)
May 2006 to July 2010
Artistic/ Creative Design Direction, Marketing and Exposure Initiatives, Inter-Departmental Collaboration, Extensive Design and Technical Clientele Service and Support, Budget, Design Personnel and Project Management.
E-Commerce Administrator: Spirit Harley-Davidson (Glenshaw, PA)
July 2003 to May 2006
Website Design and E-Commerce Development/Direction, Administration of Content Management Systems, Technical Support (Hardware/Software), Corporate Event, Budget, Design Personnel and Project Management.
Masters of Business Administration in Marketing
Columbia Southern University (Orange Beach, AL)
2018 – Expected
Bachelor of Science in Graphic/Multimedia Design & Marketing
Empire State College (Saratoga Springs, NY)
2009 to 2011
Associate of Specialized Technology in Graphic Design
Pittsburgh Technical Institute (Oakdale, PA)
2001 to 2003
Microsoft Office Suite: Word, Excel, Powerpoint, Content and Copywriting, HTML and CSS Programming, Adobe Creative Suite: Photoshop, Illustrator, InDesign, Microsoft Sharepoint & InfoPath, Adobe Professional Suite
Pittsburgh Technical Institute
Graphic Design Advisory Board Member
2010 – Present
Pittsburgh Chapter of the Young Nonprofit Professionals Network
2015 – Present