Marketing management professional leveraging vision, branding, and digital specialization to produce high-impact return on investment and increase customer outreach while sustaining long-term opportunity strategies.
Marketing Planning Manager, Vitamin & Wellness Division: General Nutrition Corp. – GNC (Pgh, PA)
October 2016 to Present
Partner with Science, Product Development and Merchandising to develop business briefs for all campaigns, Coordination of information, prioritization and detailed messaging for promotions, innovations, customer loyalty programs, events and digital media and advertising. Work with creative teams or agencies to manage campaigns through creative conception to execution, Development of product vendor marketing plans including coordination of strategies, communication schedules, assets and funding, Data and KPIs for post-mortem reports; lead collaboration on analysis of insights and learnings and identify best practices for the organization, Improve process by identifying opportunities for cost-savings and efficiency.
Campaign Marketing Manager, Online Tools & Care Optimization: UPMC Health Plan (Pgh, PA)
March 2015 to October 2016
Planning and execution of integrated marketing campaigns that support sales goals, enhance member experience and satisfaction, and build brand recognition; Collaboration with colleagues within marketing & communications, health & productivity, third-party affiliates and other lines of business to oversee campaigns that meet goals and objectives.
Brand & Media Coordinator: Pressley Ridge (Pgh, PA)
July 2010 to March 2015
Strategic Marketing Development, Direction and Implementation, Database Marketing, Print /Direct Mail, Advertising and Promotions/Events Collateral, Website Design and E-Commerce Development/Direction, Administration of Content Management Systems, Internet/E-Mail Marketing and Social Media Engagement Campaigns, Media Buys, Crisis Management, Design Personnel and Project Management.
E-Commerce Coordinator: South Hills Honda (Canonsburg, PA)
October 2006 to October 2011
Honda Corporation Collateral Management, Artistic/Creative Design Direction, Administration of multiple Content Management Systems, Internet/E-Mail Marketing and Social Media Engagement Campaigns, Corporate Event, Personnel and Project Management.
Senior Graphic Designer & Marketing Coordinator: Higher Images, Inc. (Greentree, PA)
May 2006 to July 2010
Artistic/ Creative Design Direction, Marketing and Exposure Initiatives, Inter-Departmental Collaboration, Extensive Design and Technical Clientele Service and Support, Budget, Design Personnel and Project Management.
E-Commerce Administrator: Spirit Harley-Davidson (Glenshaw, PA)
July 2003 to May 2006
Website Design and E-Commerce Development/Direction, Administration of Content Management Systems, Technical Support (Hardware/Software), Corporate Event, Budget, Design Personnel and Project Management.
Masters of Business Administration in Marketing
Columbia Southern University (Orange Beach, AL)
2019 – Expected
Bachelor of Science in Graphic/Multimedia Design & Marketing
Empire State College (Saratoga Springs, NY)
2009 to 2011
Associate of Specialized Technology in Graphic Design
Pittsburgh Technical Institute (Oakdale, PA)
2001 to 2003
Microsoft Office Suite: Word, Excel, Powerpoint, Content and Copywriting, HTML and CSS Programming, Adobe Creative Suite: Photoshop, Illustrator, InDesign, Microsoft Sharepoint & InfoPath, Adobe Professional Suite
Pittsburgh Technical Institute
Graphic Design Advisory Board Member
2010 – Present
Pittsburgh Chapter of the Young Nonprofit Professionals Network
2015 – Present